{"id":8713,"date":"2024-02-20T10:52:31","date_gmt":"2024-02-20T10:52:31","guid":{"rendered":"https:\/\/bnsb.org.bd\/?p=8713"},"modified":"2024-03-06T11:19:56","modified_gmt":"2024-03-06T11:19:56","slug":"beware-of-ppc-click-frauds","status":"publish","type":"post","link":"https:\/\/bnsb.org\/?p=8713","title":{"rendered":"Beware Of PPC Click Frauds"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8713\" class=\"elementor elementor-8713\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7402abc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7402abc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7402fce\" data-id=\"7402fce\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7403423 elementor-widget elementor-widget-vc_custom_heading\" data-id=\"7403423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading no_stripe consulting_heading_font  text_align_left\" ><h2 style=\"text-align: left;font-weight:700\" class=\"consulting-custom-title\">Beware Of PPC Click Frauds<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7403723 elementor-widget elementor-widget-stm_post_details\" data-id=\"7403723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_details.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_details_wr  consulting_elementor_post_details\">\n    \n<div class=\"stm_post_info\">\n\t<div class=\"stm_post_details clearfix\">\n\t\t<ul class=\"clearfix\">\n\t\t\t<li class=\"post_date\">\n\t\t\t\t<i class=\"fa fa fa-clock-o\"><\/i>\n\t\t\t\tFebruary 20, 2024\t\t\t<\/li>\n\t\t\t<li class=\"post_by\">Posted by:\t\t\t\t<span>Shamim Khan<\/span>\n\t\t\t<\/li>\n\t\t\t<li class=\"post_cat\">Category:\t\t\t\t<span>PPC<\/span>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<div class=\"comments_num\">\n\t\t\t<a href=\"https:\/\/bnsb.org\/?p=8713#respond\"><i class=\"fa fa-comment-o\"><\/i>No Comments <\/a>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"post_thumbnail\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"460\" src=\"https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/beware-of-ppc-click-frauds.webp\" class=\"attachment-consulting-image-1110x550-croped size-consulting-image-1110x550-croped wp-post-image\" alt=\"\" srcset=\"https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/beware-of-ppc-click-frauds.webp 740w, https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/beware-of-ppc-click-frauds-300x186.webp 300w, https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/beware-of-ppc-click-frauds-600x373.webp 600w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t<\/div>\n\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74037c0 elementor-widget elementor-widget-text-editor\" data-id=\"74037c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">PPC advertising is a popular form of online marketing today. It typically involves three parties, e.g. publishers, advertising networks, and the advertisers themselves. When an ad is created, it will often feature one or more links that direct the visitor to the advertiser\u2019s site. It is a common goal for advertisers to put these ads up on a publisher\u2019s website. Each time a visitor clicks on these links, the advertiser will pay the publisher a fee. Unfortunately, some publishers abuse this system by faking the appearance that an ad has been viewed and interacted with by far more users than the actual number. Read on to find out more about PPC click frauds.<\/p>\n<h2 style=\"text-align: justify;\"><strong>What are the Common Types of PPC Click Fraud?<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>Bot net click frauds<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Cybercriminals are known to use bot nets (a large network of malware-infected computers) to carry out instructions without actual owner\u2019s knowledge. For example, bot nets will instruct compromised computers to visit websites and click on their paid ads. This attack may go undetected due to the seemingly unrelated clicks from varying IP addresses.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Hit inflation click frauds<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">This type of PPC click fraud involves generating false traffic by bouncing visitors to other ads before allowing them to return to the page they clicked on. Victims of a hit inflation attack do not actually see the advertisement, but each visit is converted directly into a click. They may only notice that it\u2019s taking slightly longer for the target page to load.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Click farms<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Click fraud can be committed from click farms where unemployed and impoverished individuals are hired to click on ads all day. This is a common problem in developing countries, and it can evade detection by automated filters due to the absence of automated scripts. Hired personnel are typically instructed to follow a link to the advertiser\u2019s site and subscribe to the company\u2019s newsletter in significant numbers.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Crowdsourcing and incentivized click frauds<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Some companies get their unsuspecting visitors to click on sponsored links on their behalf. Also known as crowdsourcing, the company may request visitors to click on various advertisements to continue supporting their page. Oftentimes, these visitors may comply because they are fine with supporting a site that they enjoy. They, however, have no actual interest in the ads\u2019 content and their actions end up constituting click fraud.<\/p>\n<p style=\"text-align: justify;\">The incentivized version of this type of click fraud works the same way, except that visitors are rewarded with\u00a0<em>in-game benefits<\/em>, e.g. discount vouchers, free gifts, etc.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Why do PPC Click Frauds Exist?<\/strong><\/h2>\n<p style=\"text-align: justify;\">An affiliate program may pay companies to publish ads regardless of whether visitors, who followed the link, have legitimate interest or made a real purchase. This strong financial incentive has caused participating publishers and advertising networks to see that the sponsored links are clicked on as many times as possible.<\/p>\n<p style=\"text-align: justify;\">In some cases, the goals of perpetrators may not be about making money. They may aim to deplete the\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/07\/05\/how-to-determine-the-right-ppc-advertising-budget\/#1cb3d95a2329\" target=\"_blank\" rel=\"nofollow noopener\">PPC advertising budget<\/a>\u00a0of competitor companies that are running legitimate ads. Those perpetrators may also be holding a personal grudge against the company, leading to those actions.<\/p>\n<h2 style=\"text-align: justify;\"><strong>How Can You Detect a PPC Click Fraud?<\/strong><\/h2>\n<p style=\"text-align: justify;\">One can detect click fraud by first analyzing if a high number of clicks occurred in a short period of time from a single IP address; you are getting clicks from users who\u00a0<em>disabled JavaScript<\/em>\u00a0on their browsers; or clicks from foreign countries where the business doesn\u2019t operate in. If a single ad\u00a0<em>depleted<\/em>\u00a0most of your advertising budget, that may be an indication of click fraud and it\u2019s recommended that you consult a trusted\u00a0<a href=\"https:\/\/www.theceo.com.bd\/ppc-marketing\/\">PPC marketing specialist<\/a>\u00a0for professional help without delay.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7404a3f elementor-widget elementor-widget-stm_post_bottom\" data-id=\"7404a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_bottom.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_bottom_wr  consulting_elementor_post_bottom_info\">\n    <div class=\"post_bottom media\">\n\t<div class=\"tags media-body\"><a href=\"https:\/\/bnsb.org\/?tag=401k\" rel=\"tag\">401K<\/a> <a href=\"https:\/\/bnsb.org\/?tag=online-services\" rel=\"tag\">online services<\/a> <a href=\"https:\/\/bnsb.org\/?tag=portfolios\" rel=\"tag\">portfolios<\/a><\/div>\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7404ad5 elementor-widget elementor-widget-stm_post_about_author\" data-id=\"7404ad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_about_author.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"about_author_wr  consulting_elementor_post_about_author\">\n    \t<div class=\"about_author\">\n\t\t<div class=\"author_image\">\n\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ba6ea61edb3c9243734dde6bd32789265c11e43c8313a8e293827388fba45be?s=174&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ba6ea61edb3c9243734dde6bd32789265c11e43c8313a8e293827388fba45be?s=348&#038;d=mm&#038;r=g 2x' class='avatar avatar-174 photo' height='174' width='174' \/>\t\t<\/div>\n\t\t<div class=\"author_info\">\n\t\t\t<div class=\"author_name\">\n\t\t\t\t<span>Author:<\/span>\n\t\t\t\t<strong>Shamim Khan<\/strong>\n\t\t\t<\/div>\n\t\t\t<div class=\"author_content\">Shamim Khan is the Founder of The CEO Inc and brings over 10 years of digital media experience. Before The CEO Inc, he spent 3 years heading up digital analytics on the Business Operations at Educational Software Bangladesh. In the late 2020\u2019s, Shamim founded Bangladesh Aid \u2013 one of the first and largest organization for Charity Works for the vulnerable community. Shamim has been featured numerous times in National and International medias and relevent publications.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7404bf4 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"7404bf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7404f36 elementor-widget elementor-widget-stm_sidebar\" data-id=\"7404f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_sidebar consulting_elementor_sidebar\">\n\n            \t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"527\" class=\"elementor 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gallery\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e073b elementor-widget elementor-widget-image-gallery\" data-id=\"a6e073b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-8698 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a6e073b\" data-elementor-lightbox-title=\"Best SEO Services\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODMzNywidXJsIjoiaHR0cHM6XC9cL2Juc2Iub3JnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMlwvQmVzdC1TRU8tU2VydmljZXMuanBnIiwic2xpZGVzaG93IjoiYTZlMDczYiJ9\" 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https:\/\/bnsb.org\/wp-content\/uploads\/2016\/01\/supreme-energy-home-services-website-redesign-50x50.webp 50w, https:\/\/bnsb.org\/wp-content\/uploads\/2016\/01\/supreme-energy-home-services-website-redesign-320x320.webp 320w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e17d1 elementor-widget elementor-widget-wp-widget-text\" data-id=\"a6e17d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class='widget widget_text'>\t\t\t<div class=\"textwidget\"><p><strong>Are your competitors talking about you in their boardrooms? Can every employee articulate your strategy and are they empowered to execute on it?<\/strong><\/p>\n<p>Since we founded in 1985, strategy has been our core business. We work with companies in every industry to develop strategies that deliver results.<\/p>\n<\/div>\n\t\t<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t    \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7404fe7 third_bg_color elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7404fe7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74053c6\" data-id=\"74053c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74056e0 elementor-widget elementor-widget-vc_cta\" data-id=\"74056e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vc_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"ce_cta ce_cta_1d30ceb274074a24a68f8236cc92df98 ce_text_left third_bg_color add_button_right btn_align_right btn_button_block_true btn_has_icon btn_has_icon_on_the_right\" id=\"\">\n\n    <div class=\"ce_cta__content\">\n        <div class=\"ce_cta__content__header\">\n            <h2  class='ce_cta__content__title '>Looking for a First-Class Business Plan Consultant?<\/h2>                    <\/div>\n\n        \n    <\/div>\n\n    \n        <div class=\"ce_cta__action\">\n            <a href=\"#\"\n                              target=\"_self\"\n               class=\"button \">\n                <span>get a quote<\/span>\n                                    <i class=\"fa fa-chevron-right\"><\/i>\n                            <\/a>\n        <\/div>\n\n    \n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.<\/p>\n","protected":false},"author":1,"featured_media":8719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[24,33,37],"class_list":["post-8713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-401k","tag-online-services","tag-portfolios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beware Of PPC Click Frauds - Mazharul Haque BNSB Eye Hospital<\/title>\n<meta name=\"description\" content=\"Beware Of PPC Click Frauds\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bnsb.org\/?p=8713\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beware Of PPC Click Frauds\" \/>\n<meta property=\"og:description\" content=\"Beware Of PPC Click Frauds\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bnsb.org\/?p=8713\" \/>\n<meta property=\"og:site_name\" content=\"Mazharul Haque BNSB Eye Hospital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/srkhanBangladesh\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T10:52:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T11:19:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/beware-of-ppc-click-frauds.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Shamim Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shamim Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8713#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8713\"},\"author\":{\"name\":\"Shamim Khan\",\"@id\":\"https:\\\/\\\/bnsb.org\\\/#\\\/schema\\\/person\\\/352cfcd5d21b8ba3359677ce9bdaf40e\"},\"headline\":\"Beware Of PPC Click Frauds\",\"datePublished\":\"2024-02-20T10:52:31+00:00\",\"dateModified\":\"2024-03-06T11:19:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8713\"},\"wordCount\":758,\"publisher\":{\"@id\":\"https:\\\/\\\/bnsb.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8713#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bnsb.org\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/beware-of-ppc-click-frauds.webp\",\"keywords\":[\"401K\",\"online services\",\"portfolios\"],\"articleSection\":[\"PPC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8713\",\"url\":\"https:\\\/\\\/bnsb.org\\\/?p=8713\",\"name\":\"Beware Of PPC Click Frauds - 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