{"id":8706,"date":"2024-02-20T10:45:41","date_gmt":"2024-02-20T10:45:41","guid":{"rendered":"https:\/\/bnsb.org.bd\/?p=8706"},"modified":"2024-03-06T11:20:06","modified_gmt":"2024-03-06T11:20:06","slug":"the-top-industries-spending-the-most-on-google-ads-and-why","status":"publish","type":"post","link":"https:\/\/bnsb.org\/?p=8706","title":{"rendered":"The Top Industries Spending The Most On Google Ads And Why"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8706\" class=\"elementor elementor-8706\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7402abc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7402abc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7402fce\" data-id=\"7402fce\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7403423 elementor-widget elementor-widget-vc_custom_heading\" data-id=\"7403423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading no_stripe consulting_heading_font  text_align_left\" ><h2 style=\"text-align: left;font-weight:700\" class=\"consulting-custom-title\">The Top Industries Spending The Most On Google Ads And Why<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7403723 elementor-widget elementor-widget-stm_post_details\" data-id=\"7403723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_details.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_details_wr  consulting_elementor_post_details\">\n    \n<div class=\"stm_post_info\">\n\t<div class=\"stm_post_details clearfix\">\n\t\t<ul class=\"clearfix\">\n\t\t\t<li class=\"post_date\">\n\t\t\t\t<i class=\"fa fa fa-clock-o\"><\/i>\n\t\t\t\tFebruary 20, 2024\t\t\t<\/li>\n\t\t\t<li class=\"post_by\">Posted by:\t\t\t\t<span>Rumana Akhter<\/span>\n\t\t\t<\/li>\n\t\t\t<li class=\"post_cat\">Category:\t\t\t\t<span>PPC<\/span>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<div class=\"comments_num\">\n\t\t\t<a href=\"https:\/\/bnsb.org\/?p=8706#respond\"><i class=\"fa fa-comment-o\"><\/i>No Comments <\/a>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"post_thumbnail\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"460\" src=\"https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/the-top-industries-spending-the-most-on-adwords-and-why.webp\" class=\"attachment-consulting-image-1110x550-croped size-consulting-image-1110x550-croped wp-post-image\" alt=\"The Top Industries Spending The Most On Google Ads And Why\" srcset=\"https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/the-top-industries-spending-the-most-on-adwords-and-why.webp 740w, https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/the-top-industries-spending-the-most-on-adwords-and-why-300x186.webp 300w, https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/the-top-industries-spending-the-most-on-adwords-and-why-600x373.webp 600w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t<\/div>\n\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74037c0 elementor-widget elementor-widget-text-editor\" data-id=\"74037c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">We\u2019ve looked at how several individual companies are spending their money on Google Ads and we\u2019ve covered what we should learn from each of these examples. By looking at the advertising strategies of successful companies, we can potentially learn from them and start applying the same techniques to our own promotion. While there is much we can learn from individual businesses, there\u2019s tons\u00a0<em>more\u00a0<\/em>we can learn from looking at larger trends. For instance: which industries spend the most on Google Ads?<\/p>\n<h2 style=\"text-align: justify;\">The Top Google Ads Spenders By Industry<\/h2>\n<p style=\"text-align: justify;\">According to\u00a0<a href=\"https:\/\/adventureppc.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AdventurePPC<\/a>, the top spending industries when it comes to Google Ads in 2014 are:<\/p>\n<ol style=\"text-align: justify;\">\n<li>Finance and Insurance ($4.0 Billion)<\/li>\n<li>Retailers and General Merchandise ($2.8 Billion)<\/li>\n<li>Travel and Tourism ($2.4 Billion)<\/li>\n<li>Jobs and Education ($2.2 Billion)<\/li>\n<li>Home and Garden ($2.1 Billion)<\/li>\n<li>Vehicles ($2.0 Billion)<\/li>\n<li>Computers and Consumer Electronics ($2.0 Billion)<\/li>\n<li>Internet and Telecom ($1.7 Billion)<\/li>\n<li>Business and Industrial ($1.6 Billion)<\/li>\n<li>Occasions and Gifts ($1.2 Billion)<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">According to\u00a0<a href=\"https:\/\/www.wordstream.com\/articles\/google-earnings\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">WordStream<\/a>, these numbers were nearly the same in 2011. If both sources are accurate, then spending for each industry has hardly changed over the last few years. Either way, it\u2019s likely that these numbers are essentially accurate and wouldn\u2019t have changed by a great deal.<\/p>\n<h2 style=\"text-align: justify;\">What This Tells Us<\/h2>\n<p style=\"text-align: justify;\">So why might finance and insurance be the top spender on this list? One simple explanation is that there is the most money to be made in finance. Investment attracts people and organizations with large amounts to spend, while the fact that you are spending to earn means that products in this category potentially have the best ROI. Similarly, AdSense adverts are particularly expensive for advertisers and pay particularly well for publishers.<\/p>\n<p style=\"text-align: justify;\">The top three highest paying keywords in AdSense are \u2018Insurance\u2019, \u2018Loans\u2019 and \u2018Mortgage\u2019, all in personal finance.<\/p>\n<p style=\"text-align: justify;\">Retail comes in at number two. Why is this? Especially when the second biggest AdSense niche in terms of Cost Per Click is fitness and weight loss?<\/p>\n<p style=\"text-align: justify;\">Well, we\u2019ve already seen that Amazon is the\u00a0<a href=\"https:\/\/www.digitalstrategyconsulting.com\/digital-intelligence\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">single biggest spender on Google Ads<\/a>. And the reason for this is that they\u2019re able to make such direct conversions. If someone searches for a particular product on Google, then they are interested in buying that product\u00a0<em>at that moment<\/em>. As they\u2019re likely familiar with Amazon as a brand, they\u2019re all but guaranteed to click that ad and then make a purchase.<\/p>\n<p style=\"text-align: justify;\">So finance and retail are the top spenders for different reasons. Finance is up there because there is simply so much money in that industry, while retail is up there because it lends itself particularly well to cost-per-click advertising, especially through Google Ads.<\/p>\n<p style=\"text-align: justify;\">Travel and tourism, which is number three, comes in somewhere in the middle. Not only are sites like Expedia able to make a lot of conversions through their ads but travel and tourism is also a highly profitable industry to operate in. Travel and tourism also lends itself well to Google Ads, thanks to the \u2018<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google remarketing<\/a>\u2018 feature.<\/p>\n<p style=\"text-align: justify;\">The question then, is whether your particular business lends itself as well to the Google Ads model. And just how much ROI can you expect from placing ads on Google? Then the next step is to look at\u00a0<a href=\"https:\/\/www.wordstream.com\/articles\/most-expensive-keywords\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">which keywords<\/a>\u00a0those industries are targeting!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7404a3f elementor-widget elementor-widget-stm_post_bottom\" data-id=\"7404a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_bottom.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_bottom_wr  consulting_elementor_post_bottom_info\">\n    <div class=\"post_bottom media\">\n\t<div class=\"tags media-body\"><a href=\"https:\/\/bnsb.org\/?tag=401k\" rel=\"tag\">401K<\/a> <a href=\"https:\/\/bnsb.org\/?tag=online-services\" rel=\"tag\">online services<\/a> <a href=\"https:\/\/bnsb.org\/?tag=portfolios\" rel=\"tag\">portfolios<\/a><\/div>\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7404ad5 elementor-widget elementor-widget-stm_post_about_author\" data-id=\"7404ad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_about_author.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"about_author_wr  consulting_elementor_post_about_author\">\n    \t<div class=\"about_author\">\n\t\t<div class=\"author_image\">\n\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/87d823a0cab14b179634a970778b8362ea712ecdc2d9304debf83abe25c82b25?s=174&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/87d823a0cab14b179634a970778b8362ea712ecdc2d9304debf83abe25c82b25?s=348&#038;d=mm&#038;r=g 2x' class='avatar avatar-174 photo' height='174' width='174' \/>\t\t<\/div>\n\t\t<div class=\"author_info\">\n\t\t\t<div class=\"author_name\">\n\t\t\t\t<span>Author:<\/span>\n\t\t\t\t<strong>Rumana Akhter<\/strong>\n\t\t\t<\/div>\n\t\t\t<div class=\"author_content\">Rumana Akhter is the SEO Expert of The CEO Inc and has been involved in digital media and website development since higher secondary school. She spent some time working for Education Sector and brings an enormous amount of experience in the SEO world.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7404bf4 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"7404bf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7404f36 elementor-widget elementor-widget-stm_sidebar\" data-id=\"7404f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_sidebar consulting_elementor_sidebar\">\n\n            \t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"527\" class=\"elementor 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gallery\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e073b elementor-widget elementor-widget-image-gallery\" data-id=\"a6e073b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-8698 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a6e073b\" data-elementor-lightbox-title=\"Best SEO Services\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODMzNywidXJsIjoiaHR0cHM6XC9cL2Juc2Iub3JnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMlwvQmVzdC1TRU8tU2VydmljZXMuanBnIiwic2xpZGVzaG93IjoiYTZlMDczYiJ9\" 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https:\/\/bnsb.org\/wp-content\/uploads\/2016\/01\/supreme-energy-home-services-website-redesign-50x50.webp 50w, https:\/\/bnsb.org\/wp-content\/uploads\/2016\/01\/supreme-energy-home-services-website-redesign-320x320.webp 320w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e17d1 elementor-widget elementor-widget-wp-widget-text\" data-id=\"a6e17d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class='widget widget_text'>\t\t\t<div class=\"textwidget\"><p><strong>Are your competitors talking about you in their boardrooms? Can every employee articulate your strategy and are they empowered to execute on it?<\/strong><\/p>\n<p>Since we founded in 1985, strategy has been our core business. We work with companies in every industry to develop strategies that deliver results.<\/p>\n<\/div>\n\t\t<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t    \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7404fe7 third_bg_color elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7404fe7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74053c6\" data-id=\"74053c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74056e0 elementor-widget elementor-widget-vc_cta\" data-id=\"74056e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vc_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"ce_cta ce_cta_1d30ceb274074a24a68f8236cc92df98 ce_text_left third_bg_color add_button_right btn_align_right btn_button_block_true btn_has_icon btn_has_icon_on_the_right\" id=\"\">\n\n    <div class=\"ce_cta__content\">\n        <div class=\"ce_cta__content__header\">\n            <h2  class='ce_cta__content__title '>Looking for a First-Class Business Plan Consultant?<\/h2>                    <\/div>\n\n        \n    <\/div>\n\n    \n        <div class=\"ce_cta__action\">\n            <a href=\"#\"\n                              target=\"_self\"\n               class=\"button \">\n                <span>get a quote<\/span>\n                                    <i class=\"fa fa-chevron-right\"><\/i>\n                            <\/a>\n        <\/div>\n\n    \n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.<\/p>\n","protected":false},"author":728,"featured_media":8707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[24,33,37],"class_list":["post-8706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-401k","tag-online-services","tag-portfolios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Top Industries Spending The Most On Google Ads And Why - Mazharul Haque BNSB Eye Hospital<\/title>\n<meta name=\"description\" content=\"The Top Industries Spending The Most On Google Ads And Why\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bnsb.org\/?p=8706\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top Industries Spending The Most On Google Ads And Why\" \/>\n<meta property=\"og:description\" content=\"The Top Industries Spending The Most On Google Ads And Why\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bnsb.org\/?p=8706\" \/>\n<meta property=\"og:site_name\" content=\"Mazharul Haque BNSB Eye Hospital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/srkhanBangladesh\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T10:45:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T11:20:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bnsb.org\/wp-content\/uploads\/2024\/02\/the-top-industries-spending-the-most-on-adwords-and-why.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Rumana Akhter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rumana Akhter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8706#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8706\"},\"author\":{\"name\":\"Rumana Akhter\",\"@id\":\"https:\\\/\\\/bnsb.org\\\/#\\\/schema\\\/person\\\/34e2eb0030132258dadeedd8f7e711cf\"},\"headline\":\"The Top Industries Spending The Most On Google Ads And Why\",\"datePublished\":\"2024-02-20T10:45:41+00:00\",\"dateModified\":\"2024-03-06T11:20:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8706\"},\"wordCount\":688,\"publisher\":{\"@id\":\"https:\\\/\\\/bnsb.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8706#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bnsb.org\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/the-top-industries-spending-the-most-on-adwords-and-why.webp\",\"keywords\":[\"401K\",\"online services\",\"portfolios\"],\"articleSection\":[\"PPC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bnsb.org\\\/?p=8706\",\"url\":\"https:\\\/\\\/bnsb.org\\\/?p=8706\",\"name\":\"The Top Industries Spending The Most On Google Ads And Why - 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